The Four Keys to Improving Store Transaction Rates For e-commerce, each step is interlocking. The positioning of the product will determine the decoration style of the store. The decoration style and product details of the store will have a great impact on the store’s traffic. The influence of customer service, the attitude and communication skills of customer service will have a certain decisive effect on the final transaction, and parcels and logistics have a vital impact on user evaluation. These are the key points to improve the transaction rate of the store. Today Shenzhen Liutao Consulting Co., Ltd. will talk about how to improve store transaction rate from four key points.
First, make an attractive store, provide good customer service, and provide considerate service
Taobao stores must first have good decoration to make people who enter the store want to stay, regardless of Which entrance you come in from and the decoration of the store are the first impression people have, so they must be done well. If consumers are interested in your product, they will look at the details of the product carefully. Therefore, the details page must show the advantages of the product so that consumers can trust your product.
Customer service has a stabilizing effect on consumers. Most consumers who consult customer service mainly want to know more about the relevant details. For example, delivery time, product quality assurance, etc. Therefore, during the communication process, customer service must think from the customer's perspective to make consumers feel that your store is very responsible and humane. For some special requirements of consumers, such as expedited processing of orders, etc., it is necessary to coordinate with other departments to implement them.
Second, for those who have placed an order, do a good job in urging payment so that the transaction is confirmed
Sometimes customers place an order but hesitate when it comes to payment. At this time, we can proactively contact the customer and ask Be clear about the reason, and if you forgot to pay, do a good job in urging the payment. If the customer still has concerns about the product, we should try our best to communicate with the customer about the customer's concerns. Since customers have placed an order, they must have a desire to buy, so we must try our best to win over these customers.
Third, do a good job in logistics, make good packages and small gifts, and give consumers a sense of surprise
Most people like online shopping because they like the feeling of surprise when they receive the product, so we must Work hard on the package, package it well, and also include some small gifts to make customers feel that the seller is very polite and that they have made a profit. Time is money. Waiting for too long will turn expectations into disappointment. Therefore, you must find a good logistics partner to ensure the speed of logistics and try to deliver it within days. Track logistics information at any time and send messages to customers to let them know the specific location of the package. If special events occur that cause the package to arrive late, contact the customer in advance to obtain their understanding.
Fourth, track the reviews well and don’t let all your efforts go to waste because of bad reviews
Reviews have a huge impact on the store, so after customers receive the goods, be sure to track the reviews and make some positive comments Guidance, these positive guidance can also be done in advance during the third step of wrapping. For example, if you take a screenshot of the positive reviews and show them to customer service, you can receive coupons or cash rebates. Although these are small actions, the effects they bring are indeed very big. Good reviews will be very decisive for the future sales of the store, so be sure to do good reviews and track good reviews, and don't let all your efforts go to waste because of bad reviews.
Shenzhen Liutao Consulting Co., Ltd.’s professional e-commerce services will start from the small parts of products and stores. After professional data analysis, we will formulate a series of plans that are conducive to sales, whether it is the display of products. , store decoration, promotion methods, etc., can all be analyzed by professionals from Shenzhen Liutao Consulting Co., Ltd. to help you firmly capture customers
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